It made the products catchy
2020年11月26日 ペットIt made the products catchy.What followed were a series of crazy thoughts, the opening up of a closed garment unit and the christening of Authentic Impex as the domestic arm of Texool.
It didn’t start off as profitable but it gave me a complete understanding of how organised retail worked globally, work ethic and culture — call it a hands-on MBA. The ‘I’m not a virgin’ tag was ideated as part of a programme that never took off but now, we have another one which says, ‘I’m so wasted’.All this led to a deep study into the horrific impact plastic and non eco-friendly packaging had been having on the environment. I hope that changes soon.I think it was 12 years ago my cousin Rohan called me a "risk factor" in the family business. That pretty much sums up my efforts that span two decades in the garments business.Also, more than being just profitable, there is now pride in how a small start-up has reduced a large carbon footprint https://www.fivestar-label.com/product/cotton-ribbon/100-cotton-w-weave.html on the planet and then there’s the scope of making millions of upcyled textile products each month.The writer runs Texool, which upcycles discarded cloth from the West and turns them into bags for brands such as Disney and Steve Madden. But having said that there is some disappointment over the fact that the general feedback here in India is more on how the products are "nice" and competitively priced, rather than an appreciation of their virtues.As they say, luck favours the brave and one day, right in the middle of a cricket match between friends, the owners of Cotton World asked me to drop by to show samples of the upcycled cloth bags, which eventually became a 15,000 bags a month contract. I felt I had finally matured and even began taking orders at a loss to ensure clients wouldnt pick non eco-friendly products. But this never measured upto the creativity of the garment business and left me bored until I stumbled upon some bedsheets and table linen leftovers from the hotel industry.
More importantly, there’s motivation here for out-of-the box thinkers. The raddiwala DNA was awakened.It started a little over five years ago, after I joined my family’s recycling business — where old and used imported woollen and synthetic pullovers were being converted into yarn for the blanket-manufacturing industry. The bags were born. This ‘education’ overwrote a lifetime of studying which never extended beyond clearing exams.And coming from a family that has enjoyed years of sports, the virtues of "dreaming big and never give up" never really left me. The idea was simple — we would create the new, from the old.The ingredients are now in place to be able to upcycle more and save even more.
It didn’t start off as profitable but it gave me a complete understanding of how organised retail worked globally, work ethic and culture — call it a hands-on MBA. The ‘I’m not a virgin’ tag was ideated as part of a programme that never took off but now, we have another one which says, ‘I’m so wasted’.All this led to a deep study into the horrific impact plastic and non eco-friendly packaging had been having on the environment. I hope that changes soon.I think it was 12 years ago my cousin Rohan called me a "risk factor" in the family business. That pretty much sums up my efforts that span two decades in the garments business.Also, more than being just profitable, there is now pride in how a small start-up has reduced a large carbon footprint https://www.fivestar-label.com/product/cotton-ribbon/100-cotton-w-weave.html on the planet and then there’s the scope of making millions of upcyled textile products each month.The writer runs Texool, which upcycles discarded cloth from the West and turns them into bags for brands such as Disney and Steve Madden. But having said that there is some disappointment over the fact that the general feedback here in India is more on how the products are "nice" and competitively priced, rather than an appreciation of their virtues.As they say, luck favours the brave and one day, right in the middle of a cricket match between friends, the owners of Cotton World asked me to drop by to show samples of the upcycled cloth bags, which eventually became a 15,000 bags a month contract. I felt I had finally matured and even began taking orders at a loss to ensure clients wouldnt pick non eco-friendly products. But this never measured upto the creativity of the garment business and left me bored until I stumbled upon some bedsheets and table linen leftovers from the hotel industry.
More importantly, there’s motivation here for out-of-the box thinkers. The raddiwala DNA was awakened.It started a little over five years ago, after I joined my family’s recycling business — where old and used imported woollen and synthetic pullovers were being converted into yarn for the blanket-manufacturing industry. The bags were born. This ‘education’ overwrote a lifetime of studying which never extended beyond clearing exams.And coming from a family that has enjoyed years of sports, the virtues of "dreaming big and never give up" never really left me. The idea was simple — we would create the new, from the old.The ingredients are now in place to be able to upcycle more and save even more.
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